Inside the room where fifteen businesses hired AI employees in a weekend

On a Saturday afternoon in Venice, a gastroenterologist, a luxury photographer, and a breathwork teacher sat at the same table, laptops open, building software. None of them would have called themselves technical. By dinner, each of them had an AI agent running inside their business.

That's the whole premise of the AI Bootcamp, now heading into its fourth edition: not a course about AI, but a room where your company leaves with AI installed. The first three editions sold out.

"I've done things this weekend I didn't know were possible," Ryan Seaman, an entrepreneur in the second cohort, said on camera before he'd even packed up. "I wouldn't know how to do eighty percent of what I just figured out."

The man at the front of the room is Benza Maman - the #1 AI instructor on Udemy, with more than 500,000 students and 50,000 reviews, and the builder of AI literacy programs for Samsung, Apple, Pepsi, and Nike. Online he teaches at scale. Here he does the opposite: sixteen people, one weekend, every build customized to the person in front of him.

"Benza just did a really good job of making it approachable and having it work for each individual person," said Dom, founder of Happy Hoots. Mary, a healthcare practitioner, was blunter: "I was so intimidated and scared of AI. It's been so easy. I'm shocked, actually."

Brianna Rhue, an eye doctor who flew in from Fort Lauderdale, put the after-effect simply: "I'm already looking back at my own business and saying - wow, I had a human doing that?"

The fourth edition runs August 15–16, noon to six both days. What the tuition covers reads less like a ticket and more like an installation contract: