One weekend a month pays for the house. Four fills it every week of the month.
Jess brings the capital and the customers. Benza brings the product. Max and Grateful Labs bring the infrastructure - the platform, the thousand-member network, and the venue.

Built inDinero at twenty. Now runs a venture studio that has taken 12+ companies from inception to revenue, embedding full pods of 4-7 across GTM, AI engineering, data science, product and design. Every one of those teams is a customer for this.

The #1 AI instructor on Udemy - 500,000+ students, 50,000+ reviews. Built corporate AI literacy programs for Samsung, Apple, Pepsi and Nike. Four sold-out bootcamps in a row, every build customized to the person in front of him.

Seven years in venture and a CFA charter, then a decade building the thing he wanted to fund. Grateful Labs runs the Oasis platform, the 1,000-member Giraffe network, Gigi, and the event machine that fills every room.
Not a course. An installation. Teams walk in with their own accounts open and walk out with agents running inside them - their Stripe, their inbox, their CRM, not a demo environment.
A full embedded pod walks in. A working operating system walks out.
The seven-agent Agentic OS - CEO brain, marketing, sales, finance, content, customer service, operations - mapped onto that company's real workflows and installed in their own accounts. Not a demo environment. Their Stripe, their inbox, their CRM.
The operating system a founder runs their week on.
One room of portfolio CEOs, each leaving with their own chief-of-staff layer: the daily brief that reads every channel, the revenue pulse, the decision log, the thing that remembers what they promised and to whom. Highest-leverage format for a studio - it upgrades the person who sets the pace.
For the half of the pod whose number is the number.
Outbound, list hygiene, campaign build and send, competitor intelligence, proposal generation, pipeline reporting - installed against their own tools. The read-only agents go in the same morning; the sending layer gets its own deliverability pass so mail actually lands.
Every company at once, plus the Giraffe network in the building.
The quarterly cadence that makes this recurring instead of episodic. Cross-portfolio builds, shared templates, and the part money cannot buy - founders in adjacent categories solving the same problem in the same room, with 1,000 Giraffes as the connective tissue around it.
Prices are per engagement, delivered on site. Multi-company commitments are quoted as a portfolio rate.
Benza built corporate AI literacy programs for Samsung, Apple, Pepsi and Nike before he built this one. Below is what the rooms said on camera, unedited, and what each person walked out having built.
“I received all of the value in the first two hours, times one hundred.”
“I'm already looking back at my own business and saying: wow, I had a human doing that?”
“I've done things this weekend I didn't know were possible. I wouldn't know how to do eighty percent of what I just figured out.”
“I really feel like this collapsed time, and it's going to allow me to buy back a lot of time.”
“This is not something you could do by yourself. Once you get it installed, it's pretty freaking amazing.”
“I'm astonished at how much I can really just ask Claude to tell me.”
Quotes are verbatim from the on-camera testimonial interviews. Revenue figures are net of fees and refunds, straight from Stripe.
The unit is simple: one custom bootcamp weekend for one portfolio company is $25,000. A partner who fills one weekend a month covers a $25,000 home in LA outright. Everything below is arithmetic off that one number.
A $25,000-a-month home in LA, paid for by a single referring partner. Not a rented ballroom with a projector - a house with a kitchen, a garden, and a room that holds twenty people building side by side. The place the bootcamp should have been in from the start.
The second partner covers Grateful Labs' entire monthly burn on top of the house. At two weekends a month the business no longer needs anything else to exist - every ticket, sponsorship and membership after that is upside rather than survival.
Four partners fills every weekend of the month. That carries the house, the burn, and a real office space alongside it - which is the moment the co-working membership becomes a product instead of an idea. The LA home for people building with AI, with the Giraffe network already living inside it.
Every rung is the same $25,000 weekend, repeated. No membership revenue, no sponsorship and no ticket sales are counted anywhere above - those all sit on top of it.
You are not a vendor here and there is no commission to argue about. You make introductions inside your own portfolio because the companies need this, and what comes back is a place rather than a payment.
“I got a wild idea. It’s about taking over the LA house together. To throw more epic events and parties. But I’m never there and need to recruit a few people who can live there and figure out how to make it not lose too much money. And I would love to partner with you on something.”
You were right. We just needed the thing that pays for it.
Twelve portfolio companies, a curriculum that has sold out four times running, and a thousand people who show up when we open a door. One introduction is the whole ask. We start with one company this quarter.
Prepared for Jess Mah · Grateful Labs · August 2026